To write blurb that can be sold with ease, you have to look for various samples. Go to the Amazon and look for the bestsellers in your preferred genre. Read over their blurbs and choose some of the ones that you like. Analyze the type of structure that they used and note down the words that made the best impact. This would provide you the best idea of what you should look into about book blurb.
Utilize a certain formula - majority of the fiction book blurbs begin with a situation such as introducing a problem and making a twist of the story. They typically end the sentences that will emphasize the entire temper of the story.
You have to treat each of the first sentences as your pick-up line - a lot of readers do not read pas the first sentence that is why this must have the largest impact. It must encourage them to read on it. IT has to be new, engaging, and clever.
Introducing your characters - for the readers to care, they have to be intrigued not just by the entire story, but also with the characters. You have to introduce your main characters in the most enticing and interesting way possible. You should mention their characterizations together with their names. Provide some dimensions to them and put the main focus on the problems that they are facing.
Utilize a cliffhanger - the target of the blurb is to be able to make your readers more curious and would want more so that they will really buy the book. For the non-fiction books, it is okay if your cliffhanger is composed of a solution or strategy.
Utilize words that can cater all your audiences - the words that you will be using must evoke to a certain atmosphere and meet all the usual expectation of your readers. Make sure that it is written in its best synonym so that it will make a huge impact.
Provide a setting - you have to bring the readers into a time and place of your story in order to make it a lot more interesting. You have to tell each and every detail that is present in the place, the current weather, the sceneries, and many more. If you are writing an historical fiction, you have to include the time period of the blurb so that it can enhance the amount of traffic that your book would get.
Utilize hyperbole - words such as incredible, never before, inconceivable, and unimaginable are very powerful words that could spark more curiosity. Click here for more.
You can get additional details by checking out this link - https://dictionary.cambridge.org/us/dictionary/english/blurb